{"id":63,"date":"2023-09-21T14:35:38","date_gmt":"2023-09-21T17:35:38","guid":{"rendered":"https:\/\/pateens.com\/?p=63"},"modified":"2024-06-20T16:11:21","modified_gmt":"2024-06-20T19:11:21","slug":"os-melhores-livros-sobre-marketing","status":"publish","type":"post","link":"https:\/\/pateens.com\/vi\/os-melhores-livros-sobre-marketing\/","title":{"rendered":"Nh\u1eefng cu\u1ed1n s\u00e1ch hay nh\u1ea5t v\u1ec1 ti\u1ebfp th\u1ecb"},"content":{"rendered":"

Khi n\u00f3i \u0111\u1ebfn nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb kinh \u0111i\u1ec3n, c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ea7u s\u00e1ch \u0111\u00e3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch c\u1ee7a th\u1eddi gian v\u00e0 ti\u1ebfp t\u1ee5c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch nh\u01b0 v\u1eady l\u00e0 Influence: The Psychology of Persuasion c\u1ee7a Robert Cialdini.<\/p>\n\n\n\n

Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 khoa h\u1ecdc \u0111\u1eb1ng sau l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00f3i "c\u00f3" v\u00e0 \u0111i s\u00e2u v\u00e0o c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c nhau \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi thuy\u1ebft ph\u1ee5c gi\u1ecfi s\u1eed d\u1ee5ng.<\/p>\n\n\n\n

T\u1eeb s\u1ef1 c\u00f3 \u0111i c\u00f3 l\u1ea1i \u0111\u1ebfn b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, Cialdini ph\u00e2n t\u00edch s\u00e1u nguy\u00ean t\u1eafc \u1ea3nh h\u01b0\u1edfng v\u00e0 gi\u1ea3i th\u00edch c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb kinh \u0111i\u1ec3n kh\u00e1c x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t v\u1ecb tr\u00ed tr\u00ean gi\u00e1 s\u00e1ch c\u1ee7a m\u1ecdi nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 Positioning: The Battle for Your Mind c\u1ee7a Al Ries v\u00e0 Jack Trout. \u0110\u01b0\u1ee3c xu\u1ea5t b\u1ea3n c\u00e1ch \u0111\u00e2y h\u01a1n ba th\u1eadp k\u1ef7, cu\u1ed1n s\u00e1ch n\u00e0y v\u1eabn c\u00f3 gi\u00e1 tr\u1ecb trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac ng\u00e0y nay.<\/p>\n\n\n\n

Ries v\u00e0 Trout nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi n\u00eau b\u1eadt nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u01b0 Coca-Cola v\u00e0 L'Oreal.<\/p>\n\n\n\n

V\u1edbi l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, t\u1ea1o ra \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u01b0\u1edbng d\u1eabn thi\u1ebft y\u1ebfu cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb mu\u1ed1n t\u1ea1o ra t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n

Nh\u00ecn chung, nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb kinh \u0111i\u1ec3n n\u00e0y cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u01b0\u1ee3t th\u1eddi gian c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ecbnh h\u01b0\u1edbng trong b\u1ed1i c\u1ea3nh lu\u00f4n thay \u0111\u1ed5i.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc \u1ea3nh h\u01b0\u1edfng v\u00e0 n\u1eafm v\u1eefng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 l\u00e2u d\u00e0i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Cho d\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi tham gia ti\u1ebfp th\u1ecb hay \u0111ang t\u00ecm ki\u1ebfm ngu\u1ed3n c\u1ea3m h\u1ee9ng m\u1edbi, nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec1u l\u00e0 ngu\u1ed3n t\u00e0i li\u1ec7u \u0111\u00e1ng tin c\u1eady ch\u1eafc ch\u1eafn s\u1ebd n\u00e2ng cao k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

S\u00e1ch Marketing Hi\u1ec7n \u0110\u1ea1i<\/h2>\n\n\n\n

Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 hi\u1ec7n nay, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c th\u00edch \u1ee9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 c\u00e1ch \u0111i\u1ec1u h\u01b0\u1edbng b\u1ed1i c\u1ea3nh lu\u00f4n thay \u0111\u1ed5i n\u00e0y, s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean v\u00f4 gi\u00e1.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p g\u00f3c nh\u00ecn m\u1edbi v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, v.v.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch n\u1ed5i b\u1eadt trong th\u1ec3 lo\u1ea1i n\u00e0y l\u00e0 Contagious: How to Build Word of Mouth in the Digital Age c\u1ee7a Jonah Berger.<\/p>\n\n\n\n

Trong Contagious, Berger kh\u00e1m ph\u00e1 khoa h\u1ecdc \u0111\u1eb1ng sau n\u1ed9i dung lan truy\u1ec1n v\u00e0 gi\u1ea3i th\u00edch l\u00fd do t\u1ea1i sao m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng lan truy\u1ec1n trong khi nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c l\u1ea1i th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a s\u1ef1 l\u00e2y lan, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 t\u1ea1o ra v\u00e0 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 lan truy\u1ec1n t\u1ef1 nhi\u00ean th\u00f4ng qua truy\u1ec1n mi\u1ec7ng.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch kh\u00e1c ph\u1ea3i \u0111\u1ecdc l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1: Ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u00edch h\u1ee3p t\u1edbi ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a Simon Kingsnorth.<\/p>\n\n\n\n

Trong cu\u1ed1n s\u00e1ch n\u00e0y, Kingsnorth ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 thi\u1ebft y\u1ebfu v\u00e0 cung c\u1ea5p khu\u00f4n kh\u1ed5 \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n.<\/p>\n\n\n\n

\u00d4ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u00edch h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 SEO, ti\u1ebfp th\u1ecb n\u1ed9i dung, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u s\u00e2u nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb \u0111\u01b0\u01a1ng \u0111\u1ea1i n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft gi\u00e1 tr\u1ecb v\u1ec1 nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 ph\u00f9 h\u1ee3p trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng ng\u00e0y nay.<\/p>\n\n\n\n

Cho d\u00f9 \u0111\u00f3 l\u00e0 khai th\u00e1c s\u1ee9c m\u1ea1nh c\u1ee7a n\u1ed9i dung lan truy\u1ec1n hay x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3, c\u00e1c ngu\u1ed3n l\u1ef1c n\u00e0y \u0111\u1ec1u cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ti\u1ebfn l\u00ean trong k\u1ef7 nguy\u00ean ti\u1ebfp th\u1ecb hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

S\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1<\/h2>\n\n\n\n

Trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ef9 thu\u1eadt m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac nh\u1eefng cu\u1ed1n s\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 tr\u1edf n\u00ean v\u00f4 gi\u00e1.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u01b0a ra hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc, chi\u1ebfn thu\u1eadt v\u00e0 v\u00ed d\u1ee5 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong kh\u00f4ng gian tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch n\u1ed5i b\u1eadt trong th\u1ec3 lo\u1ea1i n\u00e0y l\u00e0 Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Simon Kingsnorth.<\/p>\n\n\n\n

H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n n\u00e0y s\u1ebd l\u00e0m s\u00e1ng t\u1ecf s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc l\u1ed9 tr\u00ecnh \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng trong b\u1ed1i c\u1ea3nh lu\u00f4n thay \u0111\u1ed5i.<\/p>\n\n\n\n

Kingsnorth nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 \u0111i s\u00e2u v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO), ti\u1ebfp th\u1ecb n\u1ed9i dung, qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch kh\u00e1c m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u1ecdc khi mu\u1ed1n n\u00e2ng cao chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u00ecnh l\u00e0 Hooked: How to Build Habit-Forming Products c\u1ee7a Nir Eyal.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb, cu\u1ed1n s\u00e1ch n\u00e0y c\u00f2n \u0111i s\u00e2u v\u00e0o t\u00e2m l\u00fd \u0111\u1eb1ng sau h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1ch c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c h\u00ecnh th\u00e0nh th\u00f3i quen.<\/p>\n\n\n\n

Khung c\u1ee7a Eyal bao g\u1ed3m b\u1ed1n b\u01b0\u1edbc\u2014k\u00edch ho\u1ea1t, h\u00e0nh \u0111\u1ed9ng, ph\u1ea7n th\u01b0\u1edfng bi\u1ebfn \u0111\u1ed5i v\u00e0 \u0111\u1ea7u t\u01b0\u2014m\u00e0 \u00f4ng kh\u00e1m ph\u00e1 s\u00e2u s\u1eafc \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u c\u00e1ch thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m khi\u1ebfn h\u1ecd mu\u1ed1n quay l\u1ea1i \u0111\u1ec3 mua th\u00eam.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng cu\u1ed1n s\u00e1ch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 n\u00e0y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 c\u00e1c k\u1ef9 thu\u1eadt hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n

Cho d\u00f9 \u0111\u00f3 l\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a SEO hay kh\u00e1m ph\u00e1 t\u00e2m l\u00fd h\u1ecdc h\u00e0nh vi trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y \u0111\u1ec1u cung c\u1ea5p ki\u1ebfn th\u1ee9c gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh.<\/p>\n\n\n\n

Khi c\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u00ecnh c\u00e1ch ch\u00fang ta kinh doanh, vi\u1ec7c \u0111i \u0111\u1ea7u trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ch\u01b0a bao gi\u1edd quan tr\u1ecdng h\u01a1n l\u00fac n\u00e0y.<\/p>\n\n\n\n

S\u00e1ch v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb<\/h2>\n\n\n\n

Khi n\u00f3i \u0111\u1ebfn ti\u1ebfp th\u1ecb, t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p.<\/p>\n\n\n\n

\u0110\u00e2y l\u00e0 hai kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t c\u00f4ng ty tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n

\u0110\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 n\u00e0y, sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc, cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft gi\u00e1 tr\u1ecb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb.<\/p>\n\n\n\n

Cu\u1ed9c chi\u1ebfn gi\u00e0nh l\u1ea5y t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n c\u1ee7a Al Ries v\u00e0 Jack Trout<\/h2>\n\n\n\n

\u0110\u01b0\u1ee3c coi l\u00e0 t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 kh\u00e1i ni\u1ec7m \u0111\u1ecbnh v\u1ecb nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Ries v\u00e0 Trout tr\u00ecnh b\u00e0y l\u00fd thuy\u1ebft c\u1ee7a h\u1ecd v\u1ec1 c\u00e1ch t\u1ea1o ra v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, nghi\u00ean c\u1ee9u \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c \u0111\u1ec1 xu\u1ea5t b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o. S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng, cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, c\u1ee7a David Aaker<\/h2>\n\n\n\n

David Aaker \u0111i s\u00e2u v\u00e0o kinh nghi\u1ec7m s\u00e2u r\u1ed9ng c\u1ee7a m\u00ecnh trong qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n

N\u00f3 nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o ra b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u1ef9 thu\u1eadt qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian v\u00e0 t\u1eadn d\u1ee5ng t\u00e0i s\u1ea3n trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00f4 gi\u00e1 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ecbnh v\u1ecb c\u00f3 th\u1ec3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng trong th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p ng\u00e0y nay.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch hi\u1ec3u \u0111\u1ea7y \u0111\u1ee7 c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng c\u01a1 h\u1ed9i t\u1ea1o ra nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n

S\u00e1ch v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n\n\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o trong b\u1ed1i c\u1ea3nh kinh doanh c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111i s\u00e2u h\u01a1n v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Trong ph\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 cu\u1ed1n s\u00e1ch hay nh\u1ea5t v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, mang \u0111\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi v\u1ec1 ngh\u1ec7 thu\u1eadt ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao l\u00e0 Influence: The Psychology of Persuasion c\u1ee7a Robert B. Cialdini.<\/p>\n\n\n\n

T\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n n\u00e0y kh\u00e1m ph\u00e1 s\u00e1u nguy\u00ean t\u1eafc thuy\u1ebft ph\u1ee5c\u2014c\u00f3 \u0111i c\u00f3 l\u1ea1i, cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, s\u1ef1 th\u00edch th\u00fa, th\u1ea9m quy\u1ec1n v\u00e0 s\u1ef1 khan hi\u1ebfm\u2014v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf h\u1ea5p d\u1eabn, Cialdini \u0111\u01b0a ra ph\u00e2n t\u00edch th\u00fa v\u1ecb v\u1ec1 l\u00fd do t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00f3i "c\u00f3" v\u00e0 \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch kh\u00e1c ph\u1ea3i \u0111\u1ecdc l\u00e0 T\u01b0 duy nhanh v\u00e0 ch\u1eadm c\u1ee7a Daniel Kahneman.<\/p>\n\n\n\n

L\u00e0 ng\u01b0\u1eddi \u0111o\u1ea1t gi\u1ea3i Nobel Kinh t\u1ebf, Kahneman \u0111i s\u00e2u v\u00e0o hai h\u1ec7 th\u1ed1ng h\u01b0\u1edbng d\u1eabn qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi\u2014h\u1ec7 th\u1ed1ng tr\u1ef1c gi\u00e1c nhanh (H\u1ec7 th\u1ed1ng 1) v\u00e0 h\u1ec7 th\u1ed1ng t\u01b0 duy logic ch\u1eadm h\u01a1n (H\u1ec7 th\u1ed1ng 2).<\/p>\n\n\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng h\u1ec7 th\u1ed1ng n\u00e0y gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac ho\u1eb7c l\u00fd tr\u00ed.<\/p>\n\n\n\n

V\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft th\u1ef1c t\u1ebf v\u1ec1 c\u00e1c th\u00e0nh ki\u1ebfn nh\u1eadn th\u1ee9c nh\u01b0 hi\u1ec7u \u1ee9ng neo \u0111\u1eadu ho\u1eb7c \u00e1c c\u1ea3m m\u1ea5t m\u00e1t, Kahneman trang b\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eefng c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Vi\u1ec7c nghi\u00ean c\u1ee9u s\u00e2u nh\u1eefng cu\u1ed1n s\u00e1ch k\u00edch th\u00edch t\u01b0 duy v\u1ec1 h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh h\u01a1n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng t\u00e2m l\u00fd v\u1eefng ch\u1eafc.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt thuy\u1ebft ph\u1ee5c m\u1ea1nh m\u1ebd t\u1eeb Influence: The Psychology of Persuasion ho\u1eb7c ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 th\u00e0nh ki\u1ebfn nh\u1eadn th\u1ee9c th\u00f4ng qua Thinking Fast and Slow, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n nh\u1eb1m t\u1ea1o ra k\u1ebft qu\u1ea3 ti\u1ebfp th\u1ecb \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/h2>\n\n\n\n

T\u00f3m l\u1ea1i, th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y ph\u1ea3i li\u00ean t\u1ee5c c\u1eadp nh\u1eadt k\u1ef9 n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc n\u00e0y cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 b\u1ed9 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

T\u1eeb Purple Cow c\u1ee7a Seth Godin \u0111\u1ebfn Growth Hacker Marketing c\u1ee7a Ryan Holiday, nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y th\u00e1ch th\u1ee9c t\u01b0 duy th\u00f4ng th\u01b0\u1eddng v\u00e0 khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb suy ngh\u0129 v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n kh\u1ed5.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch kh\u00e1m ph\u00e1 nhi\u1ec1u g\u00f3c nh\u00ecn kh\u00e1c nhau v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng, \u0111\u1ed9c gi\u1ea3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh trong b\u1ed1i c\u1ea3nh k\u1ef9 thu\u1eadt s\u1ed1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n

M\u1ed9t cu\u1ed1n s\u00e1ch n\u1ed5i b\u1eadt l\u00e0 Influence: The Psychology of Persuasion c\u1ee7a Robert Cialdini. T\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n n\u00e0y kh\u00e1m ph\u00e1 c\u00e1c nguy\u00ean t\u1eafc \u0111\u1eb1ng sau s\u1ef1 thuy\u1ebft ph\u1ee5c v\u00e0 c\u00e1ch ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 trong ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

Hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 bi\u1ebft c\u00e1ch t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi l\u00e0 nh\u1eefng k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 chuy\u00ean gia ti\u1ebfp th\u1ecb n\u00e0o mu\u1ed1n t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn.<\/p>\n\n\n\n

M\u1ed9t \u0111\u1ec1 c\u1eadp \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 Made to Stick c\u1ee7a Chip Heath v\u00e0 Dan Heath, cung c\u1ea5p l\u1eddi khuy\u00ean th\u1ef1c t\u1ebf v\u1ec1 vi\u1ec7c t\u1ea1o n\u1ed9i dung \u0111\u00e1ng nh\u1edb g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3. C\u00e1c t\u00e1c gi\u1ea3 tr\u00ecnh b\u00e0y chi ti\u1ebft c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u00fd t\u01b0\u1edfng h\u1ea5p d\u1eabn v\u01b0\u1ee3t l\u00ean tr\u00ean ti\u1ebfng \u1ed3n c\u1ee7a qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 th\u1eddi gian \u0111\u1ecdc nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng n\u00e0y, b\u1ea1n kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c v\u1ed1n ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft gi\u00e1 tr\u1ecb t\u1eeb c\u00e1c chuy\u00ean gia \u0111\u00e3 th\u00e0nh th\u1ea1o ngh\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Nh\u1eefng cu\u1ed1n s\u00e1ch n\u00e0y cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u1ea3 thi, c\u00e1c nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn m\u1edbi gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u1ed5i b\u1eadt trong m\u1ed9t ng\u00e0nh ng\u00e0y c\u00e0ng c\u1ea1nh tranh.<\/p>\n\n\n\n

H\u00e3y nh\u1edb r\u1eb1ng, ki\u1ebfn th\u1ee9c l\u00e0 s\u1ee9c m\u1ea1nh, v\u00ec v\u1eady h\u00e3y pha m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea, t\u00ecm m\u1ed9t g\u00f3c \u1ea5m c\u00fang v\u00e0 s\u1eb5n s\u00e0ng n\u00e2ng cao k\u1ef9 n\u0103ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi v\u1edbi nh\u1eefng cu\u1ed1n s\u00e1ch nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111\u1ecdc n\u00e0y!<\/p>","protected":false},"excerpt":{"rendered":"

Khi n\u00f3i \u0111\u1ebfn nh\u1eefng cu\u1ed1n s\u00e1ch ti\u1ebfp th\u1ecb kinh \u0111i\u1ec3n, c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1ea7u s\u00e1ch \u0111\u00e3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch c\u1ee7a th\u1eddi gian v\u00e0 ti\u1ebfp t\u1ee5c cung c\u1ea5p nh\u1eefng hi\u1ec3u bi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ng\u00e0y nay. M\u1ed9t trong nh\u1eefng cu\u1ed1n s\u00e1ch nh\u01b0 v\u1eady l\u00e0 Influence: The Psychology of Persuasion c\u1ee7a Robert Cialdini. Cu\u1ed1n s\u00e1ch n\u00e0y kh\u00e1m ph\u00e1 khoa h\u1ecdc \u0111\u1eb1ng sau l\u00fd do t\u1ea1i sao con ng\u01b0\u1eddi\u2026 <\/p>","protected":false},"author":14,"featured_media":48,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[38,40,39,26],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-livros","tag-livrosdemarketing","tag-livrosdemkt","tag-marketingdigital","latest_post"],"yoast_head":"\nOs melhores livros sobre marketing - Pateens<\/title>\n<meta name=\"description\" content=\"Quando se trata de cl\u00e1ssicos livros sobre marketing, existem alguns t\u00edtulos que resistiram ao teste do tempo e continuam a fornecer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pateens.com\/vi\/os-melhores-livros-sobre-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os melhores livros sobre marketing - Pateens\" \/>\n<meta property=\"og:description\" content=\"Quando se trata de cl\u00e1ssicos livros sobre marketing, existem alguns t\u00edtulos que resistiram ao teste do tempo e continuam a fornecer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pateens.com\/vi\/os-melhores-livros-sobre-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pateens\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T17:35:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-20T19:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pateens.com\/wp-content\/uploads\/2023\/09\/livros-sobre-marketing-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diogo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diogo\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/\"},\"author\":{\"name\":\"Diogo\",\"@id\":\"https:\/\/pateens.com\/es\/#\/schema\/person\/aab05f4ac2f6ca2344e97d021f616a3e\"},\"headline\":\"Os melhores livros sobre marketing\",\"datePublished\":\"2023-09-21T17:35:38+00:00\",\"dateModified\":\"2024-06-20T19:11:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/\"},\"wordCount\":1986,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pateens.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pateens.com\/wp-content\/uploads\/2023\/09\/livros-sobre-marketing-1.jpeg\",\"keywords\":[\"livros\",\"livrosdemarketing\",\"livrosdemkt\",\"marketingdigital\"],\"articleSection\":[\"Internet\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/\",\"url\":\"https:\/\/pateens.com\/os-melhores-livros-sobre-marketing\/\",\"name\":\"Os melhores livros sobre marketing - 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